A Good Idea …

I wish I had one right now – I do have a few things I am chewing on, but ran across this definition today that is pretty good. The folks over at Brand Autopsy, brought it to us today

This definition is remarkable in its brevity and clarity. You might also agree …


“A really good idea is simple, unexpected and relevant. And it unites extremes: it should risk a lot but nevertheless be easy to implement. Everyone should talk about it, but existing customers should not be irritated by it.”

Nadja Schnetzler
co-founder, BrainStore
source: THE IDEA MACHINE (Wiley, 2005, pg. 56)

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One thought on “A Good Idea …

  1. codyknutson says:

    agree…really digging the but existing customers should not be irritated by it.

    been meaning to ask you…should you market an idea or product, when “sales” are down or when “sales” are up?

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