STICK it to em!

I’ve just finished one of the best books that I have ever read. It wasn’t a devotion, it wasn’t on any New Book shelf it was a find that I saw on many of the other blogs that I follow.  The book? Made to Stick: Why Some Ideas Survive and Others Die, written by brothers Chip and Dan Heath. The book tells us how to make our ideas sticky – or how do you make a lasting impression. Here’s my notes from this book:·         Simplicity – get your message to the core – so that others remember nothing but this one point.·         Unexpectedness – Use surprise and/or curiosity to grab people’s attention. ·         Concreteness ­– Make the idea meaningful by explaining it in human and sensory terms rather than as abstract concepts. ·         Credibility – Provide ways of letting people test the idea out for themselves to prove its credentials. ·         Emotions – Get people to care about your idea by making them feel a strong emotion about themselves or someone else. ·         Stories ­– Use stories to provide a vicarious experience, illustrate a point or inspire an action.  ·         Don’t let the “Curse of Knowledge” overtake you. That is, when you know so much about an issue, your knowledge can get in your way of expressing yourself clearly because it becomes hard to imagine what it was like not to know it. “To make our communications more effective, we need to shift our thinking from ‘What information do I need to convey?’ to ‘What questions do I want my audience to ask?'”


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